How to get to the NIA for the National Rock and Pop Festival

Driving Here

The NIA is situated in Birmingham city centre; its central location ensures it is at the hub of the UK motorway network. Visitors from any direction can travel to The NIA using the following motorways - M1, M5, M6, M6 Toll, M40 and M42. The NIA is signposted on motorways and major roads and is marked on most maps.
If you decide to travel by car, we recommend that you allow plenty of time for your journey.

Using Sat Nav

If you are using a satellite navigation system please enter the postcode B1 2AA to pinpoint us. Please be aware that the Sat Nav system will not direct you into The NIA car parks. Please follow the clearly signposted directions once in the vicinity of the venue.

Car Parking

There are four car parks located at The NIA.
North - King Edward's Road (open 24 hours)
South Upper - Sheepcote Street (open 0645 - 1900, Monday - Friday, extended for events)
South Lower - St Vincent Street (open for events only)
Community Hall - Junction of King Edward's Road and Sheepcote Street (open 0700 - 0000)

Parking Charges

Pay and Display tickets may be purchased from the machines situated on each level. An appropriate ticket must be clearly displayed in the windscreen of the vehicle.

Parking Charges:

Up to 2 hours £2.00
2-4 hours £4.00
4-8 hours £6.00
8-24 hours £8.00
For our short stay customers, a limited number of spaces on Level 9 of the North car park and Level 1 of Community Hall car park allow for 1 hour parking at a cost of 50p per hour. Ticket machines will accept 5p, 10p, 20p, 50p and £1 coins. They donot give change but will accept overpayments. For your assistance, a change machine is permanently located on the North Car Park
at Stage Door. All charges are inclusive of VAT and apply 24 hours a day, seven days a week. Please note, The NIA is located in a residential area and we would appreciate your co-operation in keeping noise to a minimum when leaving the venue.

Parking for Blue Badge holders

Blue Badge holders are exempt from all charges, provided the Blue Badge is clearly displayed. Special designated bays have been marked out on Level 11 of South Upper that give direct access to The NIA at Concourse level and bays have been reserved on Level 9 North which give ground floor access to the Arena.